About us

boAt (Blue Ocean And Tide) is a premium optical frame brand powered by the experience and foundation of Soumik Varieties Store, a trusted name in the eyewear wholesale industry for more than 10 years. Built with a vision to deliver modern style, superior comfort, and premium quality, boAt has become a growing name in the optical market across India and beyond..

OUR TRUSTED LEGACY

With a strong wholesale and distribution network operated through Soumik Varieties Store, boAt supplies quality optical frames across India while also expanding into international markets through import and export operations. Our professional team and dedicated warehouse system ensure smooth delivery, trusted service, and consistent quality for every customer. Today, boAt stands as more than just an eyewear brand — it represents trust, innovation, modern fashion, and a commitment to delivering premium optical experiences to customers worldwide. We balance stylish aesthetics with reliable build quality to make premium eyewear accessible.

2026
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INSIDE OUR PREMIUM DESIGN WORKSHOp

Our collections are carefully selected and developed to match both fashion and functionality perfectly. We balance modern aesthetics with everyday usability, making boAt frames a preferred choice for optical retailers, wholesalers, and customers who appreciate fine detailing and structured finishing. Every single piece undergoes a rigorous quality check to ensure that the material is lightweight, highly durable, and comfortable enough to be worn effortlessly all day long..

Our Vision & Commitment

Today, boAt stands as more than just an eyewear brand — it represents trust, innovation, modern fashion, and a steadfast commitment to delivering premium optical experiences. Every frame in our collection reflects our dedication to premium finishing, comfortable fitting, long-lasting durability, and elegant design aesthetics.
Our collections are carefully selected and developed to match both fashion and functionality, making boAt a preferred choice for optical retailers, wholesalers, and premium customers alike.

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Our Strengths & Distribution:

  • Pan-India Supply: With a strong wholesale and distribution network operated through Soumik Varieties Store, boAt safely and reliably supplies quality optical frames all across India.
  • International Reach: We are continuously expanding our presence into international markets through smooth and trusted import and export operations.
  • Warehouse & Support: Our professional team and advanced warehouse system ensure seamless delivery, trusted service, and consistent quality check for every single order.

What Makes Us Different?

  • Premium Looks, Fair Pricing: We focus on combining premium high-end aesthetics with reliable quality at multiple price segments.
  • Versatile Collections: From classic Full Frames to modern Rimless, Supra, and contemporary designer shapes, boAt continuously brings fresh and innovative frame designs to the market.
  • Built for Satisfaction: Whether for everyday casual wear or premium fashion collections, boAt frames are engineered to create confidence, style, and absolute customer satisfaction.